01 / OUR MISSION
Make connections
that matter.
To create trending, innovative on-ground experiences that captivate audiences and strengthen brands’ relationships with their customers.
THE PEOPLE. THE PASSION. THE POSSIBILITIES.
Every great idea begins with
a spark.
Trending Experiential is the Middle East’s on-ground experience agency. We create immersive brand activations that forge authentic connections between companies and their audiences.
Since 2021, we’ve grown from a Cairo foundation into teams across Cairo, Riyadh and Dubai. A 40-strong crew brings creative, operations, client service, finance and HR together — with every detail delivered in-house.
110+
Events delivered
45+
Clients across MENA
40K+
Attendees engaged
6
Markets reached
Make connections
02 / OUR VISION
Keep pushing
what’s possible.
To continuously push the boundaries of creativity, delivering experiences that create strong emotional connections between brands and their customers.
OUR JOURNEY
From Cairo.
To the region.
Rooted in local insight. Built for regional ambition.
FOUNDATION / EGYPT
It started with a spark.
Founded in Cairo. Our first 18 events for 5 key clients laid the foundations for in-house creative direction and brand activations.
EXPANSION / RIYADH
A bigger stage.
We entered Saudi Arabia with premium clients and international standards, scaling to larger productions and government-related projects.
PREMIUM / DUBAI
One vision. Six markets.
110+ events, 45+ clients and 40K+ attendees across Egypt, Saudi Arabia, UAE, Bahrain, Oman and Morocco.
MEET THE TEAM
The people behind
the motion.
MF↗
Leadership
Mohamed Farouk
General Manager
AF↗
Operations
Ayman Fathy
Executive Director, Operations
SE↗
Commercial
Shams Elshennawy
Marketing Director
DE↗
Marketing & Creative
Donia Essam
Chief Marketing Officer
BA↗
Finance
Bassel Abd Elfattah
Accounting Manager
NS↗
People
Nada Sayed
HR & Admin